For example, it’s hard to get visibility on rep performance by territory or buyer persona or understand how prospects are interacting with your content at any given time. Yesware’s reporting capabilities also leave something to be desired. It also has fewer integrations than other tools. Yesware comes with email templates for Microsoft Outlook and GmailĪnnoyingly for an email productivity tool, it also imposes monthly limits on tracking, and there’s no option to include attachments or images in email template bodies with mass mailings.
It does have an app, though, making it a good option for field sales agents that prioritize email templates and tracking over sequences.īottom line, if you want an affordable solution for email outreach and tracking, and don’t need advanced engagement metrics, Yesware isn’t bad value for money.īut if Yesware was meeting your needs, you wouldn’t be reading this right now, would you? And even then it lacks some of the features required for nurturing. But it only really works decently for the AE part of the sales cycle. It’s designed for email outreach, which suggests it’s designed for SDRs.
Profiling Yesware’s end-user is more tricky, though. Yesware sits on top of email providers and is designed to improve email productivity by integrating with CRM systems and providing performance insights like email opens and link activity.Ĭustomers tend to be medium or small businesses in the computer software, Internet, or IT sectors.
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